Columbus, OH

Paid Social Advertising Agency

Run social ads that actually convert.

Let’s Talk Strategy

Stop Wasting Money on

Social Ads That Don’t Sell.

Likes don’t pay the bills. Engagement isn’t the goal. Sales are.

Social media advertising isn’t about “getting your name out there.” It’s about putting the right offer in front of the right people at the right time—and turning that attention into action. If your ads aren’t doing that, they aren’t working.

Build A Strategy

What is Paid Social Advertising?

Paid social advertising places your brand in front of the people who are already looking for what you offer. Whether you want to drive traffic, capture leads, or increase sales, social platforms like Facebook, Instagram, LinkedIn, and TikTok provide unmatched audience targeting and measurable results.

You know you need a better paid social strategy if:

You’re spending money on ads but not seeing real ROI.
Your competitors’ ads are showing up more often than yours.
You’ve tried boosting posts but haven’t seen meaningful conversions.

"Anyone would be lucky to work with an agency that is so easy to work with and is always doing what's best for their business."

—Allyson Tate, KEMBA Financial Credit Union

Meet Your Paid Social Ad Strategist:

Carissa Richardson

I’ve spent 20 years helping businesses turn social media advertising into a real growth engine. With expertise in Facebook ads, Instagram ads, TikTok ads, and beyond, I help brands cut through the noise and reach the right audience—without wasting ad spend.

At Kindred Strategy, we don’t “set it and forget it.” We create smart, data-backed social ad strategies that optimize every dollar you spend—so your budget works as hard as you do.

About The Team

Paid Social Ad Services

Instagram Ads

For brands that need to stand out in a highly visual, engagement-driven space.

Target the right audience with precision-based ad placements.
Use shoppable ads and Stories to drive real conversions.
Leverage Instagram’s high engagement rates for stronger brand visibility.

Facebook Ads

For businesses ready to turn social media clicks into real customers.

Reach high-intent buyers with advanced targeting and retargeting.
Run lead generation and e-commerce ads that drive measurable results.
Optimize every campaign for higher conversions and lower costs.

TikTok Ads

For brands that want to tap into one of the fastest-growing ad platforms.

Use trend-driven video ads to increase reach and engagement.
Get in front of the right audience with interest and behavior targeting.
Scale your business with cost-effective, high-impact campaigns.

Start Advertising Smarter

How We’ll Work Together

> Free Intro Call & Ad Audit

We start with a deep dive into your goals, audience, and past ad performance to pinpoint opportunities.

> Audience & Message Crafting

We craft a custom social ad plan—leveraging advanced demographic, interest-based, and behavioral targeting.

> Ad Execution & Optimization

We launch and manage high-impact Facebook, Instagram, and TikTok ad campaigns—fine-tuning them for maximum ROI.

>Performance Tracking & Scaling

We provide clear, transparent reporting so you always know what’s working, what’s not, and how to scale.

Paid Social Advertising: Frequently Asked Questions

Are Facebook and Instagram ads still effective?

Yes—when done right. Facebook ads and Instagram ads remain some of the most powerful digital advertising tools available, offering unmatched audience targeting and conversion tracking.

Is TikTok advertising worth it?

Absolutely. TikTok ads provide access to a highly engaged audience with lower ad costs and huge viral potential—making it a strong platform for brands looking to scale.

How do you measure success with paid social advertising?

We track key metrics like click-through rates, conversion rates, cost per acquisition, and return on ad spend (ROAS)—so you always know where your money is going.

What’s the difference between boosting a post and running a real ad campaign?

Boosting a post is basic—it puts your content in front of more people but lacks real targeting and optimization. A strategic paid social campaign leverages advanced targeting, testing, and analytics to drive actual business growth.