Meet the Paid Advertising Experts
CARISSA RICHARDSON
FOUNDER & CEO
Carissa, the founder of Kindred Strategy, brings 20 years of experience, specializing in crafting paid marketing strategies that create meaningful connections between brands and their customers. Her expertise covers the full range of paid advertising, from planning and buying across diverse platforms, industries, and clients.
Carissa's unique background seamlessly blends traditional media (TV, radio, print) with cutting-edge digital strategies (social, paid search, display) honed over nearly 15 years at top agencies in Chicago and Columbus. This enables her to develop innovative, integrated campaigns that effectively reach your customers no matter where they are.
JESSICA BURCHARD
MEDIA ASSISTANT
Jessica Burchard is a valuable asset to the Kindred Strategy team, bringing a wealth of marketing and communications expertise to the table. Her meticulous attention to detail and deep understanding of the media landscape empower her to analyze and optimize campaigns, ensuring they deliver measurable results.
Jessica's proficiency in tools like Google Analytics, Meta Ad Manager, and Google Ad Manager makes her an invaluable resource for clients. She is dedicated to ensuring every campaign achieves optimal results and provides clear, concise reports to maintain transparent and collaborative client relationships.
With Jessica on board, clients can be confident that their campaigns are in capable hands, and their marketing efforts will be driven by data-driven insights and a commitment to success.
PENNY
OFFICE PUG
Meet Penny, our beloved office pug, who is an expert at napping, snuggling, and indulging in her favorite treats. She's not a fan of video calls, feeling left out from the virtual hellos and pets, and has a strict policy against working late—dinner time is non-negotiable at 5 pm sharp.
Penny's brings a sense joy and humor to our workspace, reminding us all to stop for breaks (pets) and that life isn’t that serious!