small business advertising

Small Business Advertising
(That Actually Works)

Tired of throwing away your money on ads that don’t drive conversions?

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Your Business Deserves More

Than Guesswork.

Running ads for your small business shouldn’t be a gamble—but that’s exactly what it is for too many business owners. You boost a post, set up a Google ad, throw money at a campaign… and then what? Crickets instead of clicks.

You don’t have the time or expertise to manage paid advertising effectively—and you shouldn’t have to. You need a partner who can manage an effective ad strategy for you. 

advertising for small business

Strategic, Results-Driven
Advertising for Small Businesses

We take the guesswork out of small business advertising. We don’t believe in throwing money at ads and hoping for the best. Instead, we create clear, ROI-focused ad strategies that make sure your marketing dollars work as hard as you do.

We create the paid ad strategy to: 

  • Put your brand in front of the right audience at the right time.

  • Maximize your budget with precise targeting and data-backed decisions.

  • Drive actual business growth—not just clicks.

And we handle every step of the execution including: full campaign setup, management, and optimization; real-time tracking and reporting (so you know exactly what’s working); and data-driven adjustments that make every dollar count.

Paid Strategy Services

For Business

  • Paid Search Ads

    Need to show up where customers are searching?

    + Get in front of high-intent buyers on Google & Bing.

    + Optimize every click with smart bidding and conversion tracking.

    + Lower ad costs, increase qualified leads.

  • Paid Social Ads

    Want to turn social media scrolling into real sales?

    + Target the right people on Facebook, Instagram, and TikTok.

    + Stop boosting posts—run real, ROI-driven campaigns.

    + Track, optimize, and scale what’s working.

  • Advertising Audits

    Want to know exactly where your ad dollars are going?

    + Get a full breakdown of your current campaigns.

    + Identify where you’re losing money and how to fix it.

    + Walk away with a clear action plan for better strategy and better results.

  • Media Planning

    Need the right ad placements—not just more ads?

    + Define your audience, goals, and best-performing channels.

    + Maximize your budget with smarter targeting and better placements.

    + Get a custom ad plan designed for your business.

  • Media Buying

    Tired of overpaying for ads that don’t convert?

    + We negotiate and secure ad placements at the best rates.

    + Run ads on Google, social media, streaming, and traditional media.

    + Get full transparency on where your money is going.

  • Ads Launchpad

    Need expert setup + hands-on training?

    + A done-for-you Google or social media campaign setup.

    + Step-by-step training so you can confidently manage your ads.

    + Expert support to help optimize and improve over time.

Let's Start Planning
paid media partner

Meet Carissa Richardson:
Your Paid Media Strategist

I get it—you don’t have time to waste money on ads that don’t work.

With nearly 20 years of experience in paid media strategy, I help small businesses take control of their advertising so every dollar actually drives results. I’ve worked with businesses of all sizes, but my passion is helping small business owners stop guessing, stop wasting budget, and start scaling smarter.

We don’t do black-box marketing or cookie-cutter ad plans at my agency. We build advertising strategies that are clear, effective, and built to grow your business.

paid ad strategist

How It Works

Step 1: Free Intro Call & Ad Audit

We start by reviewing your goals, budget, and current ad performance.

Step 2: Customized Ad Strategy

Get a paid advertising plan tailored to your business needs.

Step 3: Campaign Execution & Optimization

We launch, manage, and refine ads to maximize every dollar.

Step 4: Transparent Reporting & Real Results

No guesswork, just clear data and better performance.

Small Business Advertising: Frequently Asked Questions

What is the best advertising for small businesses?

The best advertising for small businesses is paid search (Google Ads) and paid social media (Facebook, Instagram, TikTok ads). These platforms let you target the right audience, control your budget, and track real results—so you're not wasting money on ads that don’t work.

How do I advertise my small local business?

To advertise your local business, focus on Google Ads, social media ads, and local SEO. Use location-based targeting to reach nearby customers, claim your Google Business Profile, and run geo-targeted paid ads to show up where people are searching for businesses like yours.

What is the rule of 7 in advertising?

The Rule of 7 states that a customer needs to see your brand at least seven times before they take action. Paid ads help speed up this process—getting your business in front of the right people more often and in the right places.

small business paid ads

Your Business Deserves Better Ads. Let’s Make It Happen.

Stop throwing money at ads that don’t work. Start building a strategy that actually gets results.