A Beginner’s Guide to Paid Advertising

What type of paid advertising do you recommend businesses start with?

It depends on your goals and audience, but Google Ads (PPC) and Paid Social (Facebook & Instagram Ads) are great starting points. Google Ads capture people actively searching for what you offer, while social ads help build brand awareness and drive engagement. We tailor strategies to fit your business needs.

How much should my business spend on paid advertising?

Your budget should align with your goals, industry, and competition. A good starting point for small businesses is $1,500–$5,000 per month, but high-competition industries may require more. We help you maximize every dollar for the best ROI.

How long should I plan to run my ads?

Paid ads work best with consistent optimization over time. We recommend running campaigns for at least 90 days to gather data, refine targeting, and improve performance. Short-term ads can work, but long-term strategy drives the best results.

How do you choose the right platform for my ads?

We look at your audience, business goals, and budget. If your customers are searching for solutions, Google Ads makes sense. If they’re scrolling on social, Facebook, Instagram, or TikTok Ads might be better. We use data—not guesswork—to pick the best platform.

How can I make sure my ads are the most effective?

A successful ad needs the right message, audience, and budget. Strong targeting, compelling copy, and eye-catching visuals matter. Testing and optimization are key—we constantly analyze and adjust to improve results.

How can I tell if paid advertising is successful?

Success isn’t just clicks—it’s leads, sales, and ROI. We track key metrics like conversion rates, cost per acquisition, and return on ad spend (ROAS) so you always know what’s working (and what’s not).

Can Kindred Strategy work as part of my marketing team?

Absolutely. We seamlessly integrate with in-house teams and agencies to manage media buying, optimize campaigns, and drive real results. Think of us as your paid advertising experts—without the overhead of hiring in-house.

What are PPC management services?

PPC (Pay-Per-Click) management services handle strategy, setup, optimization, and reporting for paid search and display ads. We manage Google Ads, Bing Ads, and programmatic campaigns to ensure your budget is working efficiently.

What is PPC in management?

In marketing, PPC (Pay-Per-Click) management is the process of running and optimizing paid ads across search engines and digital platforms. It involves keyword research, bid management, ad creation, and ongoing adjustments to maximize ROI.

What’s the difference between paid vs organic search?

Paid search (PPC) gets you immediate visibility at the top of search results, but you pay per click. Organic search (SEO) takes time but builds long-term credibility and traffic without paying per click. A strong strategy uses both.