Expert Paid Advertising Strategies

A paid media agency you can trust.

Paid Advertising Experts

At Kindred Strategy, we go beyond simply managing your paid advertising—we become an extension of your team, fully dedicated to your success. Our commitment to transparency, innovative thinking, and staying ahead of industry trends ensures you always have a competitive edge. With a streamlined, stress-free approach, we make things simple and easy to understand, freeing you up to focus on what you do best.

Choose Kindred Strategy, and experience a partner that works as hard for your business as you do.

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Traditional Paid Media Buying & Planning

Traditional paid advertising channels encompass longstanding methods of reaching audiences, often offline. This includes avenues such as television and radio ads, print advertisements in newspapers or magazines, and outdoor advertising like billboards, offering businesses a diverse array of platforms to connect with a wide audience.

Paid Social

Paid social advertising channels leverage the popularity and targeting capabilities of social media platforms to connect businesses with their target audiences. Through sponsored content on platforms like Meta (Facebook & Instagram, Pinterest, TikTok, and LinkedIn, businesses can strategically showcase their products or services to users based on demographics, interests, and behaviors.

Paid Search (aka SEM/PPC)

Paid search advertising channels involve placing targeted advertisements within search engine results, ensuring businesses appear prominently when users search for relevant keywords. Through platforms like Google Ads, businesses bid on keywords to display their ads, optimizing visibility and driving traffic to their websites for increased conversions.

Programmatic Digital Ads

Programmatic advertising is an automated and data-driven approach to buying and optimizing digital ad space in real-time. Through algorithms and machine learning, advertisers can target specific audiences across various online channels, including OTT/video, native, and display, enhancing the efficiency and precision of their campaigns

Streaming Audio

Streaming audio reaches audiences while they are streaming their favorite music or podcasts online, via an app, or on their smart speakers. With demographic and content targeting, businesses can create impactful connections with listeners no matter where they are listening.

Streaming Video, CTV, and OTT

Streaming video, including Over-The-Top (OTT) and Connected TV (CTV), revolutionizes the way businesses can reach their audiences while they consume video content. Whether it's on popular streaming platforms or through smart TVs, businesses can deliver hyper-targeted video ads, enhancing brand visibility among their most valuable target audiences.

What our client’s say

  • "Kindred Strategy has been instrumental in developing and executing our company’s first-ever multi-channel advertising campaign. They are very easy to work with and always brings great strategic insight and recommendations along with fine attention to all the details of media planning."

    Todd Kuehn, Central Ohio Primary Care

  • "My clients walk away from interacting with Kindred Strategy, feeling informed and confident that the recommendations provided are sensible and make sense for their budget and their objectives."

    Heather Hotaling, Heather Hotaling Marketing

  • "Anyone would be lucky to work with an agency that is so easy to work with and is always doing what's best for their business."

    Allyson Tate, KEMBA Financial Credit Union

  • " Kindred Strategy feels like a part of our team here at The PAST Foundation. They really understand who we are as an organization and stand by our mission to link learning to life."

    Javier Cruz, The PAST Foundation